The insurance is being used as main freebie with every other product sold in the market. Currently Airtel has just announced a new prepaid recharge plan of Rs 249 for its prepaid users across India.

There is the new Rs 249 recharge plan which is a rather unique proposition. Airtel says that anyone recharging with this plan will be eligible for the life insurance cover worth Rs 4 lakhs from either HDFC Life Insurance or Bharti AXA. For starters, what you will get with the Rs 249 plan is unlimited local, STD and national roaming voice calls, 2GB of 3G/4G data per day, 100 SMS per day and subscriptions for Airtel TV Premium and Wynk Music—and a validity of 28 days. Users will also get the Norton Mobile Security subscription for one year.

However, the highlight of this pack is the life insurance cover which is being bundled with this recharge. Once you recharge with this option using the Airtel website, the Airtel app or third-party recharge platforms, you will get an SMS which will provide the details of how to share your know your customer (KYC) details for processing the insurance policy. Once that is complete, Airtel prepaid users will find the details of the policy in the Airtel app on their phones (free download for Android and iOS).

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